The Pretty Actionable Blog

Canonicalization: Yes, your site has multiple personalities

Canonicalization is essential to creating an optimized website. When you create pages on your site, it can be reached from multiple urls. An easy ...

Email Marketing Glossary

A/B Test: Creating 2 versions of an email to see which variation converts better. After continual testing, you can identify your best options for s...

Email Open Rate and Click Rate Benchmarks

All the email stats you need to know It’s important to know the numbers you can expect from your email marketing efforts. You know email marketing ...